At the parent company of the Manhattan Vintage Show, I am the Head of Social Media, meaning I lead the social media and influencer marketing strategy for the brand. I produce the content for organic and paid social channels and manage relationships with creator brand partners.
I produced multiple social-first videos at the event, together which were able to amass 300K+ impressions and 200+ engaged commenters. To cross promote M.V.S, I incorporated the established channels of the other brands (Artists & Fleas, Regeneration) under the umbrella.
Using the influencer marketing strategy I lead, the brand was able to garner 1.8M impressions and 80K engagements on average per campaign. By sourcing creators on social media channels organically, I set guidelines for, coordinate and contract a diverse array of influencers within the vintage fashion niche to create engaging video content.