At the parent company of the Manhattan Vintage Show, I was the Head of Social Media, meaning I led the social media and influencer marketing strategy for the brand. I produced the content for organic and paid social channels and managed relationships with creator brand partners.
01
Video Production
I produced multiple social-first videos at the event, together which were able to amass 300K+ impressions and 200+ engaged commenters. To cross promote M.V.S, I incorporated the established channels of the other brands (Artists & Fleas, Regeneration) under the umbrella.
02
Influencer Marketing
Using the influencer marketing strategy I lead, the brand was able to garner 1.8M impressions and 80K engagements on average per campaign. I identified and engaged influencers in the vintage fashion niche through organic social media outreach. I developed guidelines, managed coordination, and handled contracts to ensure the creation of captivating video content.