At Regeneration, I am the Social Media Manager, meaning I spearhead social media content strategy and produce the photo and video content posted to the brand's organic channels. I also lead influencer marketing strategy to engage brand partners and maintain relationships with them to increase brand awareness.
I audited the brand's organic social channels to inform and implement a new content strategy targeting a Gen Z audience, which led to a +4% increase in the account's engagement rate and 3K+ following growth within the first 90 days. By using memes and relatable videos with a humorous and inviting tone, the account is engaging over 200K accounts on a monthly basis. I manage the content team to coordinate and capture photo and video content on a weekly basis.
By sourcing creators on social media channels organically, I set guidelines for, coordinate and contract influencers to create engaging content for the brand, with an average reach of 150K+ per campaign.