At Regeneration, I was the Social Media Manager, meaning I spearheaded the development and implementation of the brand's social media content strategy. I led the social media team to produce compelling photo and video content for our organic and paid channels. I drove our influencer marketing strategy, focusing on building and maintaining relationships with brand partners to elevate brand awareness.
01
Content Creation
I audited the brand's organic social channels to inform and implement a new content strategy targeting a Gen Z audience, which led to a +4% increase in the account's engagement rate and 3K+ following growth within the first 90 days. By using memes and relatable videos with a humorous and inviting tone, the account is engaging over 200K accounts on a monthly basis. I manage the content team to coordinate and capture photo and video content on a weekly basis.
02
Video Production
Using the content strategy I crafted informed with timely and relevant trend research, I arranged and produced video content, including interviews. Across social channels with the help of a content team, these posts were able to amass viral growth with over 5M impressions in total.
03
Influencer Marketing
By sourcing creators on social media channels organically, I set guidelines for, coordinated and contracted influencers to create engaging content for the brand, with an average reach of 150K+ per campaign.
04
Graphic Design
The graphics I created in accordance to the new content strategy garnered 87k unique impressions with an 8% engagement rate. Below is a gallery of just a few of the original pieces I created using Adobe Photoshop and Canva following brand guidelines.