As the Founder and Creative Director of Feriya, I lead all marketing efforts along with sourcing and photographing inventory and managing e-commerce on Shopify and Depop. Feriya is my vintage and preloved apparel brand, based in New York City. One of a kind pieces sourced in the United States, handpicked for fairies.
My promotion of the brand on social media has resulted in 110+ sales on a 26% profit margin. I source, style, photograph and categorize items for the Shopify and Depop shop platforms while optimizing my listings to appear in search results through tagging and copywriting.
Customer Relationship Management
Communicating directly with customers, utilizing my customer service skills and applying insights from analyzing data pertaining to the wants and needs of my niche target audience, I'm able to maintain a 4.9 star customer rating.