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As the Founder and Creative Director of Feriya, I lead all marketing efforts, the sourcing and photographing of inventory and e-commerce management through Shopify and Depop. Feriya is a vintage and preloved apparel brand, based in New York City. 

01

Brand Identity

This deck showcases a brand identity I created to express Feriya's unique personality and visual style, combining cohesive design and strategic storytelling to build a strong, engaging brand presence.

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02

E-Commerce

My promotion of the brand on social media has resulted in 110+ sales on a 26% profit margin. I source, style, photograph and categorize items for the Shopify and Depop shop platforms while optimizing my listings to appear in search results through tagging and copywriting.

03

Content Creation

Through the thoughtfully crafted brand identity (pictured above), and my creative vision, I curate a visually engaging feed that seamlessly enhances brand awareness with a dynamic range of content.

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04

Customer Relationship Management

Communicating directly with customers, utilizing my customer service skills and applying insights from analyzing data pertaining to the wants and needs of my niche target audience, I'm able to maintain a 4.9 star customer rating.

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