At Artists & Fleas, I am the Social Media Manager, meaning I lead social media content strategy and create the photo and video content posted to the brand's organic channels. I also lead influencer marketing strategy to engage brand partners and maintain relationships, increasing brand awareness while ensuring campaigns fall within budget.
The social strategy I implemented continues to garner 218K impressions and 5K+ engagements with a 2.8% engagement rate on a monthly basis. I use the photo and video captured by the content team I manage across 3 market locations in the U.S to arrange a consistent content calendar that showcases all brand's locations. I also craft original graphics and copywrite mission based captions to reinforce brand values.
The brand's organic video posts reach 232K+ accounts monthly, utilizing the content strategy I craft, which is informed with timely and relevant trend research. I arrange and produce various styles of video content across social channels with the help of a content team to showcase the markets' community as well as the products sold there.
By sourcing creators on social media channels organically, I set guidelines for, coordinate and contract influencers to create engaging content for the brand that garner up to 89.5K impressions, with a 3.6% engagement rate on average per campaign.